AI Strategy & Implementation
AI Strategy That Gets Past the Pilot
95% of AI pilots fail. Most don't fail because of bad technology. They fail because of bad strategy, disconnected data, unclear ROI targets, and no one who can both plan it and build it. We do both.
95% of AI pilots fail.(McKinsey/Gartner, 2025)We work with the 5% that don't.
“Jim's expertise in AI and marketing is exceptional. His ability to keep the human voice and creativity central to AI-driven content truly stood out.”
“AI strategy consulting is the practice of assessing an organization's AI readiness, identifying high-impact use cases, and building a phased implementation roadmap that connects AI initiatives to measurable business outcomes rather than technology experiments.”
— Haney Strategy
The Reality
$307 billion in enterprise AI spending.(IDC, 2025) Only 5% seeing substantial ROI.
Over 80% see no meaningful EBIT impact from their AI investments.(BCG, 2024) Companies start with tools instead of strategy. They lack data readiness: only 9% report all data available and usable for AI.(MIT Sloan, 2024) They have no governance framework. Nobody owns the outcome end-to-end. That's why every engagement starts with an AI Readiness Assessment to understand where you actually stand before investing further.
What's different here: we start with business outcomes and work backward to technology. And when the strategy is set, we don't hand you a roadmap and wish you luck. We build the systems. For companies that need ongoing strategic leadership, our Fractional CMTO engagement embeds that accountability full-time.
96% of B2B marketers using AI.(BCG, 2025) Only 1% have mature deployments.(McKinsey, 2025)

Advisory Services
AI Readiness Assessment
Where you actually stand, not where you think you stand. A structured evaluation across five dimensions: data, infrastructure, people, process, and governance. Scored assessment with prioritized roadmap and executive presentation.
Learn more →AI Strategy Roadmap
A phased execution plan built around your specific business goals, data reality, and budget. Includes use case prioritization, technology architecture, ROI modeling, governance framework, and clear milestones with owners and accountability.
AI Implementation Oversight
Hands-on leadership through the execution phase. Vendor selection, integration management, change leadership, and performance tracking. The part most consultants skip because they can't do it.
AI Governance & Risk Framework
Policies, processes, and guardrails for responsible AI deployment. Especially critical for regulated industries, companies serving enterprise clients, and organizations deploying customer-facing AI.
AI Training & Capability Building
Practical training for leadership and teams. Not "what is AI" seminars. Hands-on workshops built around your specific tools, workflows, and use cases. We train your people to own the systems after we build them.
The Differentiator
From Strategy to Working Systems
We don't just plan. We build.
When your business needs something that doesn't exist off the shelf, we design and build it.

Purpose-built for specific sales cycles, pipeline dynamics, and reporting needs. Not Salesforce customization; ground-up builds designed around how your business actually works.
Dynamic pricing tools that bring consistency, transparency, and intelligence to complex service pricing across multiple business lines and market segments.
AI-powered systems that generate tailored proposals in hours instead of days, drawing from your data, your positioning, and your pricing models.
AI that reads, analyzes, and drafts responses to RFPs, reducing response time and improving win rates by ensuring nothing gets missed.
Purpose-built apps that enable teams to adopt new workflows, access AI tools, and build capability on their own schedule.
Custom solutions that harness your data so you and your customers can move faster and make smarter decisions. From raw data to actionable intelligence.
Every build includes documentation, training, and a transition plan. We build systems you can own, not dependencies you can't escape. When AI and marketing need to work together, our AI-Powered Marketing service connects both disciplines into a single execution framework.
Industry Expertise
Deep vertical expertise means we speak your language, understand your margins, and know what moves the needle in your business. See our pricing page for details on how these engagements are structured.
The Approach
Assess
Where you are today across data, infrastructure, people, process, and governance
Prioritize
Which use cases deliver the fastest, most measurable ROI for your specific business
Plan
Phased roadmap with clear milestones, owners, investment requirements, and success metrics
Build
Custom systems, integrations, and implementations. Working software, not slide decks
Train
Your team learns to own and operate what we build
Measure
Continuous ROI tracking and optimization against defined KPIs
Scale
Expand what works. Kill what doesn't. No sacred cows
Questions Buyers Are Asking
How much does AI strategy consulting cost?
AI strategy consulting at Haney Strategy is structured in phases, each with transparent pricing. The assessment phase runs $15,000 to $35,000 over 4 to 6 weeks and gives you a scored maturity evaluation, gap analysis, and prioritized use case map. It answers the question most companies skip: where do you actually stand?
A full strategy roadmap runs $25,000 to $75,000 over 8 to 12 weeks. This includes ROI modeling, technology architecture, governance framework, and a phased implementation plan with clear milestones and owners. For ongoing implementation leadership, engagements run $10,000 to $20,000 per month over 6 to 12 months.
For comparison, enterprise consulting firms charge $200,000 to $500,000 or more for similar strategy work, often without building anything. Our engagements include working systems, not just slide decks. Every dollar is tied to a deliverable.
All pricing is published on our pricing page because you should know whether this fits your budget before the first call.
What is the ROI of AI strategy consulting?
ROI depends on what you build and how quickly you deploy it. Here is what we see in practice: proposal automation systems that save 10 or more hours per week in sales teams. Pipeline intelligence tools that improve win rates by identifying high-probability deals earlier. Content operations that reduce production time by 60% while increasing output quality.
The more important number is the cost of inaction. Failed AI pilots waste $50,000 to $200,000 in direct costs, not counting the organizational fatigue and lost credibility that make the next attempt harder. Companies that start with strategy instead of tools avoid those losses entirely.
Most engagements reach measurable ROI within 6 to 12 months. We establish a measurement framework in the first 30 days so you are tracking the right metrics from day one. The goal is not to justify the consulting spend. It is to build systems that generate returns long after the engagement ends.
How long does an AI strategy engagement take?
The assessment phase takes 4 to 6 weeks and gives you a clear picture of where you stand across data, infrastructure, people, process, and governance. Strategy development runs 8 to 12 weeks after that, producing a phased roadmap with ROI projections, technology architecture, and defined milestones.
Implementation is where timelines vary most. Simple automations can be live in 6 to 8 weeks. Complex system builds, such as custom CRMs or AI-powered pricing engines, take 6 to 24 months depending on scope. Most companies see their first measurable ROI within 6 to 12 months of starting the engagement.
The reason we do not rush the assessment and strategy phases: 95% of AI pilots fail, and the primary cause is starting with technology before understanding readiness. Spending 10 to 18 weeks on strategy prevents spending 12 months recovering from a failed implementation. The companies that move fastest are the ones who planned most carefully. For a deeper look at what signals indicate your company is ready, read Is Your Company Ready for AI?
Common Questions
Assessment engagements run 2-3 weeks. Full strategy and roadmap engagements run 4-10 weeks. Implementation timelines depend on scope and complexity.
Both. We develop the strategy and build the systems. Your SOW includes working software, not just recommendations.
We go deepest in MSPs, office technology dealers, and B2B mid-market companies. Our frameworks apply across B2B industries.
Start with an assessment. We'll evaluate what you have, identify gaps, and recommend next steps. Sometimes the strategy is fine and the execution needs help.
Assessment phase: $15,000-$35,000. Strategy roadmap: $25,000-$75,000. Implementation: $10,000-$20,000/month. All pricing published at haneystrategy.com/pricing.
Typical ROI within 6-12 months. Proposal automation alone can save 10+ hours per week. The cost of inaction, including failed pilots, often exceeds the consulting investment.
Assessment: 4-6 weeks. Strategy development: 8-12 weeks. Implementation: 6-24 months. Most companies see measurable ROI within 6-12 months.
What People Say
“Jim doesn't just "do marketing" — he gets it. He knows how to blend strategy, creativity, and business acumen in a way that actually moves the needle. He's the kind of leader who makes everything (and everyone) around him better.”
Mandy McEwen
Founder, Mod Girl Marketing & Luminetics
“Jim is one of the most forward-thinking marketing leaders I've ever worked with, combining deep marketing expertise, strong technical skills, and sharp business acumen. He has a unique ability to see the bigger picture and align strategies to deliver results that truly make an impact.”
Billy Turner
SVP, Managed Services at Secur-Serv
“His knowledge of fusing AI into marketing strategies is truly impressive, and his expertise shines through in every session. What sets Jim apart is his genuine kindness and willingness to go the extra mile.”
Bri Allen
Partner Program Leader, Cybersecurity Marketing
“Jim is the perfect mix of sales and marketing with a solid handle on the business. Outgoing and gregarious, diplomatic and sincere. Practical and insightful, in the office, he's the sounding board you need before launching any initiative in the field. Sterling.”
Frank Borovsky
Principal, Digital Consulting & Advisory Services
20 recommendations shown
Trusted By Leaders Like You
“His ability to combine strategic thinking with a deep understanding of customer needs has been instrumental. He is a lifelong learner who actively seeks out new trends and best practices, including leveraging AI tools to refine marketing strategies.”
VP of Technology at Harrow
“Jim is an innovator. He has the unique ability to communicate best practices that engage the organization and the community to listen to the message and implement them throughout. He is a leader among his peer group by collaborating and implementing new initiatives that achieve results.”
Global Salesforce Automation Process Expert, Pitney Bowes
“Jim is the perfect mix of sales and marketing with a solid handle on the business. Outgoing and gregarious, diplomatic and sincere. Practical and insightful, in the office, he's the sounding board you need before launching any initiative in the field. Sterling.”
Principal, Digital Consulting & Advisory Services
Free Framework
Get Your AI Readiness Score
Understand where you stand across data, infrastructure, people, process, and governance. A 25-point self-assessment you can complete in 10 minutes.
No spam. Your information stays with Haney Strategy.

The assessment takes 2-3 weeks and gives you a clear picture of where to start and what to build.
Let's talk.