AI, marketing, and technology leadership.
Built for SMB and mid-market companies.
The seat has a name
Fractional CMTO
A senior Chief Marketing and Technology Officer on your leadership team every week, for a fraction of the cost of a full-time executive.
Grounded across SMB, Mid-Market, and Fortune 500 environments, with deep experience in the office technology B2B channel.
All Signal. No Noise.
By the numbers
Proof, not promises.
- 26
Years across sales, marketing, technology, and AI
- 65+
LinkedIn recommendations from peers and clients
- 32
Months of hands-on AI build experience
As of August 1, 2026
- 200+
MSP leaders trained on AI at IT Nation, 2024-2025
Proven from a regional dealership to a global Fortune 500 company.
Former General Manager, Xerox Global IT Services
It is my pleasure to recommend Jim Haney, who served as our Director of Marketing during my years as President and CEO of ESI, a Xerox company. In all my years in this business, I have worked with many marketing leaders. Few combine what Jim does: the instincts of a seasoned marketer with a genuine command of technology.
Jim knows this industry from the ground up, from print and managed services to IT, cybersecurity, infrastructure, and the fast-growing role of artificial intelligence in business today. His real gift is translation. He takes complex technology and turns it into a clear, compelling story that customers understand and invest in.
What sets Jim apart is his range. I watched him do it firsthand at ESI, where he built the marketing for our print and IT services business and made it work at the dealership level. He then carried that same command to the global stage, leading the marketing for Xerox IT Services and helping launch it across the United States, Europe, and Canada, the same business I would later lead as General Manager of Xerox Global IT Services. Very few marketers can earn that kind of trust at a local dealership and a global Fortune 500 alike. Jim does, and it consistently delivers results.
Above all, Jim is a versatile, strategic, and results-driven leader who brings innovation, professionalism, and value to every organization he serves. It is no surprise to me that he now helps companies turn marketing and AI into real growth through Haney Strategy. I give Jim my highest recommendation, without reservation. Any organization he works with will be better for it.
The promise
Every plan tied to outcomes.
Across Fortune 500, mid-market, and SMB, I’ve seen the same pattern in every company: motion gets confused with progress. Marketing becomes a vending machine for sales tools, AI gets piloted in silos, CRMs fill up with activity but no insight, and somewhere along the way the work stops tying back to the question every leader is actually asking: how does this move the P&L?
The companies that break out of that cycle don’t need more activity. They need two things: clarity on what moves the needle, and the execution to deliver it. That’s the seat a fractional CMO fills, and it’s what I bring. I spot the noise fast because I’ve watched it kill momentum across every kind of business. I know where the landmines hide. And I know how to walk straight down the path of signal.
I build the strategy, connect the words on the slide to the numbers on your P&L, and stay right there with you, sleeves rolled up, until it ships.
Jim Haney
Founder, AI Advisor & Fractional CMTO
Who I serve
I work across SMB and mid-market B2B.
Start with your size, or come in through a channel I know from the inside. Every door opens on a page built for that room.
Does any of this sound familiar?
A growing business has a lot in motion. The hard part is knowing which of it moves the number.
Customers won't stop asking about AI. You still don't have a real answer.
Customers are asking. Your team is poking at ChatGPT and Copilot. None of it has turned into a real strategy, a customer answer, or a service you can sell.
Your team has ChatGPT, Copilot, and three other tools. Your P&L hasn't noticed.
The tools are moving faster than your operating model. More experiments. More opinions. More meetings. Not enough decisions, shipped work, or real impact.
Marketing is busy. Sales is frustrated. Revenue is flat.
Your team is shipping campaigns, brochures, emails, events, content. The work feels scattered. Strategy, follow-up, attribution, and sales alignment haven't caught up.
Your margins keep getting thinner. Your recurring revenue still isn't filling the gap.
Margins are tightening. You want stronger recurring, better attach, a more durable model. Sales and marketing haven't caught up to the strategy.
Your dashboards are pretty. They're also lying to you.
The CRM is inconsistent. The website looks fine but isn't producing qualified demand. Search visibility is thin. Reports exist. Clarity doesn't.
The plan was never the hard part.
You have probably been handed one before: polished, sensible, and finished the day the engagement ended. I stay for the part that matters. We define the problem, outline the fix, then I roll up my sleeves alongside your team until it ships.
Work with me
Four ways to start
Senior AI, marketing, and technology leadership. Take the seat on retainer, power up your sales team in a session, rebuild your website, or train one team to run its real work with Claude. Pick what fits where you are right now.
The Flagship
Fractional CMTO
For when the work needs senior leadership, ongoing.
- The seat
- Senior AI, marketing, and technology leadership at your table.
- The model
- On retainer, without the full-time exec salary.
- The difference
- A senior leader driving the work, not just advising on it.
Or
Power-Ups
For when one part of your growth engine needs a focused win.
Two hands-on sessions power up your sales team, priced per sales professional. A third brings your whole company up to a defined standard for how Google and AI find you.
A fixed-price engagement in, a powered-up growth engine out.
Claude Team Training
For when one team should run its real work with Claude.
Four weeks with one team of about ten. The work they already produce every week, rebuilt to run with Claude, with a person signing off on every output. $6,500 per team.
Ends with your team demoing its own work, running, to you.
Website Rebuild
For when the website's job changed.
A ground-up rebuild for the buyer journey and AI search. The $5,000 Blueprint maps it and prices it; builds from $25,000 all-in.
Rebuilt so buyers find you, stay longer, and raise their hand.
Not sure which fits? Let’s figure it out together →
“Jim's ability to combine strategic thinking with a deep understanding of customer needs has been instrumental. He is a lifelong learner who actively seeks out new trends and best practices, including leveraging AI tools to refine marketing strategies.”
Carl PottkotterVP of Technology at HarrowSignal Notes
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