Pricing
What It Costs to Work With Us
Transparent pricing. No proposals needed to know if we're in your budget.
Currently accepting 2 new retainer clients for Q2 2026.
Our Approach
Every engagement starts with a detailed Statement of Work that outlines scope, deliverables, timeline, milestones, and investment. No surprises. No vague retainers that expand without explanation. You'll know exactly what you're getting, what it costs, and what success looks like before you commit.
The ranges below represent where most of our engagements fall. Think of these as the honest answer to the question you're already asking.
Track 1
Ongoing Engagements
Monthly retainers for companies that need embedded strategic leadership.
Signal Starter
Entry Point
$5,000 - $7,000 / month
5-10 hours/week embedded in your team's work. Not advisory calls. Someone in the chair with you.
What's Included
- ✓Weekly strategy call + hands-on work alongside your team
- ✓One tangible deliverable or small build per month
- ✓In your tools (Slack/Teams), reviewing work, setting priorities
- ✓Async access between sessions
Monthly Deliverable (pick one)
AI workflow audit, marketing channel assessment, vendor evaluation brief, competitive analysis, process automation scope doc, or content strategy framework.
Commitment: 3-month minimum
Fractional CMTO
Flagship Engagement$10,000 - $20,000 / month
Full embedded leadership. 15-25 hours/week. You don't just get strategy. You get someone who owns the number.
The Difference from Signal Starter
In Starter, you make the calls and I guide. In CMTO, I own the number. P&L accountability, executive council seat, vendor management, custom builds, team coaching.
What's Included
- ✓P&L accountability and KPI ownership
- ✓Executive council / leadership team seat
- ✓Custom system design and builds (CRM, pricing, proposals, websites)
- ✓Marketing strategy and pipeline leadership
- ✓AI implementation and automation
- ✓Vendor evaluation and management
- ✓Team coaching and development
- ✓Monthly reporting and quarterly reviews
- ✓Board-level strategic counsel
Commitment: 6-month minimum
When 10 hours/week isn't enough, the Fractional CMTO retainer gives you full embedded leadership with P&L ownership.
Track 2
Project-Based Engagements
Defined scope, defined timeline, defined deliverables.
Signal Diagnostic
Start HereDoor Opener | One-Time
$5,000 - $7,500
Not ready for a monthly commitment? Start here. Pick one focus area. Get a clear picture in 1-2 weeks.
Choose Your Focus
- •AI Readiness
- •Marketing Pipeline Health
- •Tech Stack Evaluation
- •Competitive Position Analysis
What You Get
- ✓Written diagnostic report
- ✓90-day action plan with prioritized recommendations
- ✓Recommendations call to walk through findings
- ✓Clear next steps (whether that's with us or not)
Timeline: 1-2 weeks
AI Readiness Assessment
Deep Dive
$15,000 - $35,000
The Signal Diagnostic's comprehensive big sibling. Full five-dimension assessment of your AI maturity.
Five Dimensions Evaluated
- ✓Data Infrastructure & Quality
- ✓Technology Stack & Integration
- ✓Organizational Readiness & Skills
- ✓Process Maturity & Automation
- ✓Governance & Ethics Framework
What You Get
- ✓Executive-ready maturity report
- ✓Industry benchmarking analysis
- ✓Prioritized implementation roadmap
- ✓Executive presentation of findings
- ✓90-day quick-win action plan
Timeline: 2-3 weeks
Strategy & Roadmap
Defined Engagement
$25,000 - $75,000
Focused strategic projects: AI roadmap, marketing strategy, go-to-market plan, demand generation architecture.
Scope Options
- ✓AI Strategy & Implementation Roadmap
- ✓Marketing Strategy & Pipeline Architecture
- ✓Go-to-Market Strategy
- ✓Digital Transformation Roadmap
Timeline: 4-10 weeks
Deliverables: Strategy document, implementation roadmap, executive presentation, measurement framework
Custom AI Development & Builds
Build Engagement
$25,000 - $150,000+
Purpose-built systems: CRM platforms, pricing engines, proposal generators, RFP analysis tools, websites, analytics dashboards, mobile applications.
Builds within a Fractional CMTO retainer are included in the retainer scope, not a separate SOW.
Timeline: 4-16 weeks
Track 3
Training & Workshops
Build your team's capabilities.
LinkedIn Social Selling Workshop
Executive Session
90 min, up to 10
$2,500 - $3,500
Half-Day
3-4 hrs, up to 20
$3,500 - $5,000
Full-Day
6-7 hrs, up to 20
$5,000 - $7,500
AI Training & Capability Building
$5,000 - $15,000
Custom training programs for your team. From AI literacy to hands-on implementation workshops tailored to your industry and tech stack.
Speaking & Keynotes
Upon Request
Conference keynotes, panel participation, and executive workshops on AI strategy and marketing transformation for B2B audiences.
The Math
What two full-time executives cost vs. one fractional CMTO.
Full-time CMO
Chief AI Officer
Both Combined
Fractional CMTO
One leader. Both disciplines. A fraction of the cost.
How Engagements Start
Strategy Call
30 minutes, free
We talk about what you're trying to accomplish, where you're stuck, and whether there's a fit. No pitch.
Discovery & Scoping
1-2 weeks
We go deeper. We learn enough about your business to scope the right engagement and build an accurate SOW.
Statement of Work
Detailed scope
A detailed SOW outlines scope, deliverables, timeline, milestones, investment, and success metrics.
Kickoff
Let's go
We start. You'll know exactly what's happening, when, and what to expect at every stage.
Honest Fit Check
Who We're Not a Fit For
We want to be upfront about who we're not the right fit for. This saves us both time.
Companies looking for a marketing agency to execute tactics without strategic leadership.
We lead strategy and build systems. If that is what you need, I am happy to recommend agencies I trust.
Budgets under $5,000/month for ongoing engagements or $5,000 for a project engagement.
Our engagements require meaningful investment to deliver meaningful results. If you're earlier in your growth journey, we're happy to recommend resources that fit your stage.
Organizations looking for a one-time strategy deck with no implementation.
Our value is in execution and accountability, not deliverables that sit on a shelf. If you want a report, hire a research firm.
Companies not yet ready for measurement-driven accountability.
We're going to track KPIs and report results honestly. If you'd rather not know whether your marketing is working, we're not the right partner.
If none of that applies to you, let's talk.
Common Questions
Most consulting firms hide pricing so they can charge based on what they think you'll pay. We'd rather earn your trust by being direct. You deserve to know if we're in your budget before your first conversation.
In Signal Starter, you make the calls and we guide. You get 5-10 hours/week of embedded support, one deliverable per month, and strategic direction. In the Fractional CMTO, we own the number. P&L accountability, executive council seat, vendor management, custom builds, team coaching. It's the difference between a strategic advisor and an embedded leader.
The Signal Diagnostic is a focused 1-2 week engagement where you pick one area (AI readiness, marketing pipeline health, tech stack evaluation, or competitive position). You get a written diagnostic report, 90-day action plan, and a recommendations call. It's designed as a low-commitment way to get clarity before deciding on a larger engagement.
Start with a 1-hour strategy call. We'll listen to what you're trying to accomplish and recommend the right engagement. If you're not sure about a monthly commitment, the Signal Diagnostic at $5,000-$7,500 is the most accessible starting point.
Assessment and strategy engagements are typically billed 50% at kickoff and 50% at delivery. Retainer engagements are billed monthly. We're flexible on structure for the right engagements.
We're happy to recommend resources, tools, or other partners that fit your stage. The Signal Diagnostic starting at $5,000 is our most accessible entry point for companies that want directional clarity.